A secure video messaging service that ‘connects parents with their child’s progress’ in NHS neonatal units is being introduced by Trusts across the country.
The idea for the vCreate App came from a parent of a child receiving neonatal care at Glasgow’s Royal Hospital for Children. Hospital staff were asked to consider video updates as a way of reassuring parents on the wellbeing of their baby when they were not able to be in the Neonatal Unit.
The concept for the vCreate Neonatal Video System was developed collaboratively by NHS clinicians and technology provider, vCreate, whose founder, Ben Moore, explained: “We worked with the hospital’s clinical team to develop a solution to help parents of premature babies at a difficult time. We also decided an alternative approach to funding was needed to remove cost as a barrier to entry for hospitals.” vCreate offers charities and corporate sponsors the opportunity to sponsor vCreate for their local NHS Neonatal Unit ‘in exchange for brand awareness, association with tech for good, and media coverage’.
vCreate is reportedly the first application of its kind to provide ondemand progress updates by video. It ‘forms a secure baby-care diary that builds up over time, and can be downloaded by parents as a keepsake once their baby has been discharged’.